The Bordeaux Rouge AOC is used on the labels of the vast ocean of red wines produced in the Bordeaux region that do not come from one of the more glamorous appellations that drive the Bordeaux market in the United States. Most of this production is consumed in Europe as a value proposition, though in such a large region there are many quality-driven estates that must use the humble designation.

Red Bordeaux is comprised of Cabernet Sauvignon, Merlot, and Cabernet Franc in the main with blends varying widely depending on the location of the estate. Better wines will offer good value for money and provide a pleasant introduction to the region's wines. (Wine/Appellations)