Mixers are the nonalcoholic components of various cocktails that have been conveniently packaged so that one just needs to add the alcohol base, and perhaps ice, to make a complete cocktail. We include sodas and bar syrups in this category as well.
The most popular cocktail mixers are margarita and Bloody Mary mixers and in recent years we've noticed a trend towards fresher, more natural tasting ingredients in packaging that requires freezing or refrigeration.